OUR LEGACY

Sophisticated and bold Elvina Belloir is an ethically produced fashion brand with a French heart and a Russian soul.

Inspired by women of this world throughout the ages, the brand evokes understated and timeless elegance. It sets out to revive the past while focusing on reinventing styles.

Each collection comprises of versatile and refined pieces, designed to stand the test of time.

Crafted from natural and sustainable quality fabrics, each garment is thoroughly meant to empower the journey of women around the world.

More than just a fashion brand, a story you wear.

THE DESIGNER

Franco-Russian fashion designer Elvina Belloir has been introduced at an early age to traditional craftsmanship through the family owned factory, in Moscow, Russia. Turning 16, she moved to Paris in order to study fashion design and pattern-making at ESMOD, a top French fashion school.

After completing her Master in fashion marketing she took over the family business by opening and managing the Parisian branch.

In 2020, Elvina is selected by IFM, a world-class fashion school, to be part of their incubator program destined to promising entrepreneurs, where she is later helped to launch her own brand. Creatively designed, modern and sustainably committed.

A polished and refined fashion brand that embodies her story and her values, while cultivating French elegance and Slavic fond memories.

Women wear more than just beautiful clothes, they wear powerful messages.

AND GOD CREATED WOMAN

Elvina is on a mission to amplify the unique beauty of every woman, without exception.
This philosophy is a tribute to her mother’s work. A former designer and seamstress, who dedicated her career to finding the perfect cuts and shapes that would enhance the curves of full figure women.

A legacy Elvina intends to expand, by creating refined and polished collections inclusive of every woman, no matter what size or shape they are. Because, as Sofia Loren would say: “Nothing makes a woman more beautiful than the belief that she is beautiful”.

Beauty shouldn’t be stereotyped. Real beauty comes from within.

COMMITTED TO A BETTER TOMORROW

“Less is more” is the motto. Sitting opposite to what fast fashion does, we are sustainably committed to leave a better world for future generations.

Through capsule collections crafted from natural quality fabrics, Elvina intends to move forward while deepening the harmony between human kind and the planet throughout the process.

Her utmost goal being encouraging women to dismiss trends in favor of longevity, by creating refined and ethically produced garment.

“We do not inherit the earth from our fathers, we are borrowing it from our children.“
-Antoine de Saint Exupéry